Google Analytics 4
Core Concepts
2 of 7 guides published.
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How to Set Up Events in Google Analytics 4
The four event types in GA4 and how to create custom events to track what matters.
10 min read → -
How to Set Up Conversions (Key Events) in Google Analytics 4
Mark events as conversions in GA4 so you can track form submissions, purchases, and actions that matter.
9 min read → - Soon
What Is a Session in Google Analytics 4? (Plain English Guide)
How GA4 defines sessions, how they differ from Universal Analytics sessions, and why it matters for reporting.
- Soon
Users vs. Active Users in GA4: What Marketers Need to Know
The difference between Total Users, Active Users, and New Users in GA4 and which to use in reports.
- Soon
GA4 Dimensions and Metrics Explained for Beginners
What dimensions and metrics are, how they work together, and the most important ones for marketers.
- Soon
GA4 Attribution Models: Which One Should Marketers Use?
How GA4 assigns credit for conversions across channels, and how to choose the right attribution model.
- Soon
GA4 Enhanced Measurement: What It Tracks Automatically
Everything GA4 tracks out of the box with Enhanced Measurement, scrolls, outbound clicks, site search, video, and file downloads.